The Challenge
Central England Coop initially came to us to create two brands for their next big project; An over-arching brand for their international trading development fund, and a second for their first campaign within the project, ‘Our Malawi Partnership’. Alongside the brands, a whole raft of assets for digital and print applications needed to be created –from digital assets to in-store display units.
We began by crafting a bright and colourful brand championing the positive message of the campaign’s purpose and took inspiration from traditional block printing and the country’s love of vivid colour. Along with a pattern library and scrapbook-style image treatment, we created a raft of original illustrations and iconography for use by both us and their internal marketing teams who took the project forward.
![](https://dev.creative.coop/wp-content/uploads/2023/04/malawi-case-study-2023-02.jpg)
![](https://dev.creative.coop/wp-content/uploads/2023/04/malawi-case-study-2023-05-scaled.jpg)