Client:
The Documentary Film Council
Date:
2023
Deliverables:
Brand / Website / Print
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Brief:
Create a new brand, and a membership-based website to support and promote the UK's growing documentary maker community.

The Documentary Film Council, or DFC for short, is the UK’s new organisation for the UK’s independant documentary film industry, and represents it’s members across the sector through it’s co-operative structure.

As a new entity, DFCs board members required an entirely new brand, plus the design and development of a new site. The brand needed to be bold, bright and accessible, while being simple enough to let the filmmaker’s work take centre stage.

The site was to include a free-to-access talent directory allowing users to search a user database for people with experience across a variety of skills, genres and sectors. The site needed to generate income through tiered memberships, the highest of which came with a vote within the co-operative to help shape policy and practice within the DFC.

The brand kicked off with a workshop to establish the core requirement of the new identity and its scope of application. Once a basic logo was agreed by the board, we extended the application to include print and digital assets, before moving onto the website itself.

We worked closely with DFCs team members who –like most clients– had individual requirements of their own. Easy editability was key for those maintaining the site, while others required a user dashboard for easily tracking member subscriptions and payments. Accessibility and diversity were also key components and we worked with the DFCs members to ensure search features and profiles were optimised for inclusion.

Built in WordPress, we created an easy-to-manage site using pre-defined page building blocks, ensuring the clients would be able to easily maintain and update content when needed. We integrated Stripe payment gateways and used MemberPress Pro as a basis for the subscription system, with an added donation feature on the side.

The website went live in time for the launch event, which took place at Sheffield Docfest in June 2023. In addition to the brand and website work, we created a number of printed advertising and digital promotional assets and templates in the lead-up to the launch.

If you want to learn more about the DFC, what they stand for and how they’re helping to shape UK Documentary, visit the website below:

Visit the DFC Website

  • We’re absolutely delighted with our brand identities, our new websites are fantastic and we’ve had tonnes of positive feedback from our user communities.

    – Steve Presence, DFC & RFN

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