Who are The Bristol Cable?
The Bristol Cable is a media co-operative owned & supported by thousands of people living and working in Bristol. Together they hold power to account through ground-breaking investigations, campaigning for change, and amplifying marginalised voices. They were launching a growth campaign to boost their membership numbers to 3000, and they approached us to help.
We proposed a three-phased approach to meet their goals. Working with the Bristol Cable team we developed a campaign that targeted their core demographic and appealed to new readers, while simultaneously tying in with previous messaging.